#consumer-psychology

8 articles

BNPL credit scores: the checkout loan trap is changing

Money & Investments

BNPL credit scores: the checkout loan trap is changing

May 8, 2026 at 11:00 AM·4 min read

The 70% CTA kill rule: why one button beats many

Marketing, Persuasion & Positioning

The 70% CTA kill rule: why one button beats many

April 30, 2026 at 10:00 AM·4 min read

Brands that make buying harder are outselling frictionless rivals

Marketing, Persuasion & Positioning

Brands that make buying harder are outselling frictionless rivals

April 26, 2026 at 10:00 AM·4 min read

I tracked 90 days of purchases: 3 brain profiles cost me $2,847

Cognitive Biases & Decision Making

I tracked 90 days of purchases: 3 brain profiles cost me $2,847

April 20, 2026 at 10:01 AM·4 min read

97% of websites use dark patterns your brain cannot detect

Marketing, Persuasion & Positioning

97% of websites use dark patterns your brain cannot detect

April 16, 2026 at 11:00 AM·4 min read

You spend $219/month on subscriptions: your brain sees $86

Cognitive Biases & Decision Making

You spend $219/month on subscriptions: your brain sees $86

April 8, 2026 at 03:00 PM·4 min read

7 dark patterns the EU is about to ban, ranked by manipulation

Marketing, Persuasion & Positioning

7 dark patterns the EU is about to ban, ranked by manipulation

March 23, 2026 at 07:00 PM·2 min read

Every price you see is a lie: how stores trick your brain into spending more

Marketing, Persuasion & Positioning

Every price you see is a lie: how stores trick your brain into spending more

March 23, 2026 at 05:00 PM·5 min read